Joe Canterbury

Advisor 

Joe Canterbury

Joe In The News:

Joe is a Principal at Powershift Group and leads the global business development for Appconomy, including marketing, sales, business development and related support functions. He has vast global experience in leadership roles in Retail, Food Service, Consumer Goods and Mobile Technology with some of the most respected brands in the world, including Starbucks and Mercedes-Benz. Held senior executive roles in Business Development, Corporate Development, Finance, Operations and General Management.  

Immediately prior to Appconomy, Joe served as a key executive responsible for international business development for Starbucks for more than a decade. Joe had been with Starbucks since 2000, with his most recent position being Vice President of International Business Development. In that role, he was responsible for executing key strategic Retail and Consumer Product Goods projects for Starbucks in China, India, Brazil, and across Europe. He spent his first six years driving the international expansion strategy and entry into numerous new markets and channels across Asia, Europe and Latin America and then moved in 2007 to Amsterdam, where he was responsible for all new businesses and markets in EMEA (Europe, Middle East, and Africa). This was followed by a stint running Starbucks Germany before returning to a global role in Seattle. 

Before joining Starbucks, Joe held various management positions with Daimler based in Germany and Singapore. While in Singapore, he drove M&A and Partnering strategy and projects across Asia. He received a Masters in International Business from Johannes Kepler University in Linz, Austria and his MBA from Texas A&M University’s Mays School of Business.

Joe is also a mentor at SKU, an Austin-based consumer product accelerator.