Powershift Group Welcomes Lisa Pearson to the Leadership Team


Lisa Pearson

Lisa Pearson

AUSTIN, Texas - Powershift Group announced today the addition of Lisa Pearson to their leadership team as Principal. Pearson joins Powershift Group, the Austin-based technology development company, where she will provide strategic counsel to the fast growing portfolio of Powershift companies. In addition, she will have a hands-on role in Appconomy, a mobile commerce company founded out of Powershift with dual headquarters in Shanghai, China and Austin, Texas, USA. Pearson will serve as chief marketing officer of Appconomy. Pearson has over twenty years of experience as a business leader with a strong track record of scaling global brands including Procter & Gamble, Dell, PepsiCo, Yahoo!, Johnson & Johnson, American Express and many other household names. Prior to joining Powershift Group, Pearson served as chief marketing officer at Bazaarvoice, a leading technology platform connecting consumers, brands and retailers, where she was a key member of the leadership team when the company went public. Pearson spent over 15 years on the agency-side in executive roles at EURO RSCG Magnet, DeVries Global and others.She is a well-regarded thought leader on digital; eCommerce and Millennial purchasing behavior and is a frequent speaker at industry conferences. Pearson is also a board member of Alert Logic, a cloud-based data security company and Flownonfiction, a documentary film group specializing is socially responsible businesses.

“Powershift has a history of building companies that are at the forefront of emerging global markets,” said Pearson. “Their model for venture development is a proven technique for developing companies. I believe venture development is going to be the blueprint for how fast growth companies are created and I’m excited to join Powershift as it expands. Appconomy is going to be a dominant player in mobile commerce, beginning in China, and I’m thrilled to be a part of its impact on the world.”

“Adding Lisa to our leadership team is a big win for Powershift Group. Lisa’s strategic skills around identifying new market opportunities, her conviction around the important role that technology plays in consumer’s lives and her proven track record with the world’s best brands gives us a new dimension on the Powershift leadership team,” said Steve Papermaster, Chairman and CEO of Powershift Group and Appconomy.

About Powershift Group

Powershift Group is a technology venture development company headquartered in Austin, Texas that starts and grows new businesses. Since 1997 the Powershift leadership team has leveraged knowledge, capital and networks to found companies with other successful entrepreneurs around the world. Powershift Group has founded and grown the following companies into various stages of ideation, acquisitions, IPOs, mergers, and financings including: Vignette, Perficient, BSG, TechRepublic, ROME, Moxie Software, Appconomy and more, with one or more Powershift principals joining as active, senior members of management. For more information visit www.powershift.com.


Alli Berno Communications Specialist Powershift Group alli@powershift.com +1 (512) 291-6824