Award-Winning Technology Author Steve Guengerich Launches Free Ebook and Global Platform Using Weeva for Lessons in Entrepreneurship

FOR IMMEDIATE RELEASE AUSTIN, Texas - Award-winning technology author Steve Guengerich announced today the immediate availability of the ebook “Naturally Caffeinated: Addicted to Entrepreneurship” and the launch of a global, collaborative project for gathering lessons in entrepreneurship from world-leading practitioners, using the innovative digital publishing platform Weeva (

The 90-page ebook is free, may be downloaded immediately (, and is protected under the Creative Commons copyright, meaning its contents may be wholly or partially used to create other commercial or nonprofit works, as long as proper attribution is provided. The Weeva project is likewise free to use and immediately available (, where entrepreneurs are encouraged to share their own personal stories, amplifying and expanding the ebook.

“As a multi-time company co-founder and long-time entrepreneur, writing this ebook was especially satisfying on many levels,” said Guengerich. “First, we’re excited to offer it for free and in a manner that allows re-mixing and re-use that we hope will see many future formats in schools curricula, job training, and company professional development courses. And, second, we’re very excited to use an innovative publishing platform like Weeva to compile lessons learned, advice, and hard-earned wisdom from entrepreneurs around the world, ultimately producing a bound, print book that anyone can buy.”

In addition to “Naturally Caffeinated: Addicted to Entrepreneurship,” Guengerich is the author and/or producer of 10 other books on technology, business, and innovation. As a principal at Powershift Group, he regularly works with new ventures, frequently taking a co-founding or other senior management role in a company. In addition, Guengerich has lectured as an adjunct professor for the Munday School of Business at St. Edward’s University since 2010, teaching classes on New Venture Creation and on Branding & Promotion.

“With Steve’s leadership, Weeva is thrilled to host this project for a worldwide audience of practitioners and students of entrepreneurship,” said Kim Gorsuch, founder and CEO of Weeva. “We are eager to collect the real-life stories of entrepreneurs, both experienced practitioners and first-time founders, to illustrate the main points of Steve’s ebook. Our books collect personal experience and add depth, meaning, and nuance to life. We are the exact opposite of Twitter.”

Weeva’s clients range from consumers who wish to celebrate a person, place, or event to companies that wish to do the same. Weeva is a member of the Capital Factory accelerator, which was founded by entrepreneur and investor Joshua Baer. As a part of its commitment to educating entrepreneurs, “Naturally Caffeinated: Addicted to Entrepreneurship” will be featured in the Capital Factory University curriculum, as well as the Powershift Group Exchange Program for current and graduated college students, from China and the U.S.

“Powershift Group believes in the power of entrepreneurship,” said Steve Papermaster, Chairman and CEO. “We are pleased to be a founding sponsor of this ebook and welcome guest contributions from our entrepreneurial colleagues around the world as they share their best practices.”

About Powershift Group

Powershift Group is a technology venture development company headquartered in Austin, Texas that starts and grows new businesses. Since 1997 the Powershift leadership team has leveraged knowledge, capital and networks to found companies with other successful entrepreneurs around the world. Powershift Group has founded and grown the following companies into various stages of ideation, acquisitions, IPOs, mergers, and financings including: Vignette, Perficient, BSG, TechRepublic, ROME, Moxie Software, Appconomy and more, with one or more Powershift principals joining as active, senior members of management. For more information visit


Christa Freeland Director of Marketing Powershift Group +1 (512) 291-6824

The "Naturally Caffeinated" Community on Weeva
The "Naturally Caffeinated" Community on Weeva